BLUE EARTH
Blue Earth is our initiative aiming to bring underwater worlds to the surface through public art. We’re connecting with artists to create street art activations that connect people with nature, their communities, and the stories of our oceans.
It all started with our fascination with kelp. We’ve long been captivated by its beauty and its impact. Not only is it vital to marine ecosystems, but growing it also has regenerative benefits for the planet. That passion led us to launch Grow Line, our initiative that bridges marine technology and sustainable aquaculture to help kelp farming flourish.
Outside of the farms, we asked ourselves: what better way to showcase the magic and importance of kelp than to paint it across buildings, walls, and public spaces?!
BEYOND KELP
But what started with kelp has grown into something bigger.
Blue Earth is now a platform where art meets ocean technology and the people and stories behind it. We’re turning powerful underwater missions into public murals and interactive art that inspire the next generation of ocean stewards.
So whether you’re diving deep, flying an ROV, planting kelp, or just strolling past a mural, you’re now part of the movement to explore, discover, and protect our oceans.
THE GOALS
With the hope of inspiring deeper connections between people and the ocean, we collaborate with local artists to bring the underwater world to life in our cities. These murals and street artworks reflect the vibrant ecosystems beneath the surface, reminding us that we are all connected.
The artwork will consist of both small human-scale street art along with large, full-coverage murals. All locations will be added to a map to explore both digitally and in person.
GET INVOLVED
donate your wall
We are looking for wall partners interested in supporting local artists and kelp forests by donating their wall for art.
Kelp will be the main focus of the art but may also contain ecosystem interactions with humans, animals, technology, or other organisms.
Have a wall you’d like to donate?! Let us know!
sponsor a mural
This work would not be possible without business, city, NGO, and individual sponsors who take the initiative to invest in public art and marine ecosystems. Sponsoring a painted kelp forest supports the conservation and reforestation of local kelp forests through both financial and community support.
Blue Earth’s street art initiatives drive community awareness and engagement by creating art that weaves naturally into the city landscape and emphasizes kelp’s beauty and vital role in ecosystems and culture.
Interested in sponsoring a mural? Reach out!
become a local partner
Local partners and their work in communities is key to connecting Blue Earth’s global activations to local initiatives. We believe connecting with and supporting our natural environment starts in local communities which motivates Blue Earth’s approach to supporting local community groups and initiatives.
We aim to bring awareness and monetary support to local partners through public art activations and community programming that connects art and the environment. If your organization works with local communities, reforestation, or conservation and you’re interested in bringing your work to life through public art, please get in touch!